21 days of positivity

21 Days of Positivity is back for 2020

Create a positive environment and strengthen your relationship within your teams with a mixture of information, hints, tips and suggested actions.

Last year was the first time The FA ran the 21 days of Positivity campaign, with over 4,000 coaches signing up to take part.


21 Days of Positivity gives clubs and leagues the opportunity to bring positive and aspirational challenges to everyone involved; while helping to instil the Respect values for the year ahead.

Registration runs from 13 December 2019 to 17 January 2020. Coaches will need to sign up during this period.

21 Days of Positivity will then launch on Monday 20 January 2020. This is commonly labelled as ‘Blue Monday’. With it being the most depressing day of the year, it’s important to bring positivity to people as far and wide as possible.



Why 21 Days?

21 days is the time it takes to form a habit & the ideal amount of time to understand you, your club and begin to find the best methods to use for your coaching style.


For three weeks from the 20th January, there will be a mixture of information, hints, tips and suggested actions to take to strengthen your relationship within your teams and help create a long-lasting positive environment for them to continue to enjoy the game for many years to come.

This is also perfect opportunity to get parents more involved in the game, teaching them how to adapt their behaviour and help create a more positive environment on the touch line for their children.

We want everyone to get back the core reason we all play, coach and watch football - the love of the game. If this is something you feel as passionately about as we do, then sign up to take part today!

On top of that every coach that completes the full 21 days will receive one hour towards their Continued Professional Development and be entered into a draw to win a Respect pack that includes a host of physical respect branded assets for parents and coaches.

21 days of positivity

The response from coaches about the difference the tips made to them was brilliant. Here are a few things they said:

“I have found this has reinforced my desire to make coaching fun and reduce the pressure and stress for both me and the players.”

“We now celebrate players and their achievements. Our players aren’t influenced by score lines.”

“We get parents to play a bigger part in creating a positive environment. They’ve enjoyed being included within the sessions and it really helps the team.”

“I’m now more aware about giving players space to think and play without me stepping in too much.”

“I have reconnected with my love of the game and am focused less on winning now.”

“After 21 days, getting the parents away from the attitude of lets thrash them to let’s play good football.”

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