Veo is the New CFA Partner to Support Grassroots Football!

Cumberland FA are delighted to confirm the signing of Veo Technologies to support grassroots football across the county for the next four years.

The global Sports Tech company are on board as Cumberland FA’s Video and Analysis partner in a very exciting development; with Cumberland FA confirmed as the first of the North West County FA’s to partner with Veo Technologies.


Ben Snowdon CEO of Cumberland FA said: We are delighted to be working with the Veo team as they continue to push the boundaries of sports technology.

Thanks to Workington Athletic FC we had the chance to see the technology in action at a recent Cup Final and were so impressed by the simplicity of recording, uploading, and sharing the game.

As a County FA, our tag line is ‘Your Game, Your County FA’ and we can see from the number of hits we have on social media that highlights are extremely popular with our members and followers. We can also see from clubs own social media the inventiveness in the ways that modern clubs wish to promote themselves to a wider audience.  This partnership will hopefully give clubs another medium with which to continue to raise the profile of the game locally.

The fact that Veo are willing to work with a small county like ourselves to offer such a deal to our members really highlights their commitment to making football recording available to all clubs no matter the size, financial ability or level and we look forward to using and promoting this innovative technology within Cumberland.

What does this mean for Cumberland Clubs?

Veo’s revolutionary AI technology records 2 dimensions by 2 lenses in a single camera, allowing footage to merge together undisrupted, creating a single recording and all the while not having a videographer or camera operator. Veo is an affordable and portable football camera that suits both elite and grassroots level football clubs.

The camera can be used to record coaching sessions or training by analysing footage to support the club coaches and players detailing improvement or positive reinforcement. 

Clubs can also use it to solicit sponsorship opportunities and content sharing by using snippets to support social media promotions or simply sharing your moment of glory with friends and family!

Users also have access to a whole host of tools on Veo’s own analysis platform. You are able to click through your automatically generated goal highlights, create your own player profiles, direct your own highlights in interactive mode, tag custom highlights and even channel your inner Jamie Carragher and Gary Neville with the “draw on screen” feature.

Cumberland FA will have one camera available for local clubs to have a go and experience the revolutionary technology. We want the camera to be ‘on the road’ throughout the season giving clubs and teams opportunities to record highlights of their matches and help raise the profile of Cumberland football!

To express your club's interest in trialling a Veo camera from Cumberland FA, please contact Helen Aitchison by emailing 

Veo UK Market Manager Oli Perkins said:Our partnership with The Cumberland FA demonstrates Veo’s continued commitment to sporting communities in the UK. I know this partnership will help us achieve our ambitious 4-year plan of bringing video and analysis to every club in the country. Here in Veo, we’re looking forward to seeing some breathtaking football on Cumberland’s beautiful pitches in the coming years!

Watch the highlights of the Sunday Cup Final with Veo Camera action shots featured:

Through the partnership with Veo, we are delighted to confirm Cumberland Clubs can receive a discount on purchases! 

All Cumberland FA affiliated Clubs, Leagues and even Schools can get a £100 discount to purchase the camera direct from Veo Camera! 

The normal price of a Veo Cam is £1,099, but Cumberland Clubs will receive a £100 discount when they purchase one, therefore paying £999 by using the discount code: 100cumbria

For more information on pricing, please sign up using Cumberland FA’s dedicated portal Veo portal HERE

Visit the CFA & Veo Portal



Read the Veo Blog on the New Partnership